Post by account_disabled on Mar 8, 2024 22:45:17 GMT -5
The we could pull over from our previous work but we needed more. While the longterm plan was to focus on inbound marketing to grow our business a medium to longterm plan wasnt going to help us in the short term to get more business. Two of us had domains with fairly decent DA and wed redirected them to our new site but it was going to take time to see this all filter through to positive search rankings and organic traffic. We needed work. We settled on a direct marketing campaign that would be highly personalized and focused.
The kind of work we eventually want to do is big content pieces focusing on things like Greece Mobile Number List data visualizations and interactive infographics. The challenge Its hard to get that kind of work unless you can present a solid track record of success which being a startup we dont have. For this campaign our aim was to try and tap into PR agencies that offered content marketing and outreach services but didnt have any designers or developers working inhouse. We identified PR agencies that met this criteria in Manchester where were based. design and development services to PR agencies but these agencies had never heard of us. Also bear in mind that our budget was limited to . So how did we grab their attention Keep reading to find out.
The Willy Wonka campaign We wanted to send our targets something that would encourage them to take action and engage with us on our platform. We all love the Charlie and the Chocolate Factory book and film so we decided to use the golden ticket theme to entice people to visit our website. First we identified fancylooking chocolate bars that each had a sleeve where we could insert a golden ticket. We found the chocolate at Melt. MozMeltPic.jpg Next we needed to create a golden ticket.
The kind of work we eventually want to do is big content pieces focusing on things like Greece Mobile Number List data visualizations and interactive infographics. The challenge Its hard to get that kind of work unless you can present a solid track record of success which being a startup we dont have. For this campaign our aim was to try and tap into PR agencies that offered content marketing and outreach services but didnt have any designers or developers working inhouse. We identified PR agencies that met this criteria in Manchester where were based. design and development services to PR agencies but these agencies had never heard of us. Also bear in mind that our budget was limited to . So how did we grab their attention Keep reading to find out.
The Willy Wonka campaign We wanted to send our targets something that would encourage them to take action and engage with us on our platform. We all love the Charlie and the Chocolate Factory book and film so we decided to use the golden ticket theme to entice people to visit our website. First we identified fancylooking chocolate bars that each had a sleeve where we could insert a golden ticket. We found the chocolate at Melt. MozMeltPic.jpg Next we needed to create a golden ticket.