Post by account_disabled on Mar 5, 2024 0:43:40 GMT -5
Categories Strategic communication , Inbound marketing Basic guide to making a webinar from scratch Webinars have come into our lives to stay and we have already discussed in this post what they are and what advantages they have if you use them in your marketing strategy. We all know that they can be useful and very productive. But depending on your approach, it can be difficult to engage with those that last more than an hour and find value in those that promise content that never arrives. During the health crisis that we experienced in 2020 and 2021, the vast majority of professionals who have been working with social distance have attended at least one webinar or webinar. In my case, in addition to attending dozens of them, I also have the responsibility of organizing them with the Bannister Global team . Therefore, with my experience and that of my colleagues, we can, after months of filming, give some tricks and clues.
We know first-hand all the steps and barriers that must be overcome to create a webinar that works . If you are thinking about setting up a webinar for your company , let me tell you how it works and what it can give you. Let's go there. Benefits of organizing a webinar in your company A webinar , from a business point of view, is mainly used to generate leads, advance potential clients through the sales funnel and retain or build customer loyalty . You can attract visitors with a BTC Users Number Data generic topic within your sector, qualify leads with a more specific topic that responds to specific needs or you can even do a live demo of your product or a tutorial updating your services for your current clients. Whatever your option, what you are looking for is to create an interactive event that allows you to participate directly with your target audience and increase the relationship of trust with them. It is an effective way to reach them since you can personalize the content, have immediate feedback and do it at an affordable cost (it will always be cheaper than a physical event).
Minimum requirements If you have already decided and want to create a webinar, you must choose whether you want to do it live or recorded. We recommend that you do it live , since you will have the interactive part that makes the webinar a more attractive format than others. One of the most basic technical requirements you need is a good internet connection , without it you will not be able to make the presentation and disseminate your content in good conditions. If there are stability errors, the image looks pixelated or choppy, you may lose the attention of your target audience and your efforts will have been in vain. Additionally, you need a good HD camera and a good microphone . Many laptops already come with this built-in, but in many cases it is not enough, especially because the microphones are usually of poor quality and have a lot of background noise.
We know first-hand all the steps and barriers that must be overcome to create a webinar that works . If you are thinking about setting up a webinar for your company , let me tell you how it works and what it can give you. Let's go there. Benefits of organizing a webinar in your company A webinar , from a business point of view, is mainly used to generate leads, advance potential clients through the sales funnel and retain or build customer loyalty . You can attract visitors with a BTC Users Number Data generic topic within your sector, qualify leads with a more specific topic that responds to specific needs or you can even do a live demo of your product or a tutorial updating your services for your current clients. Whatever your option, what you are looking for is to create an interactive event that allows you to participate directly with your target audience and increase the relationship of trust with them. It is an effective way to reach them since you can personalize the content, have immediate feedback and do it at an affordable cost (it will always be cheaper than a physical event).
Minimum requirements If you have already decided and want to create a webinar, you must choose whether you want to do it live or recorded. We recommend that you do it live , since you will have the interactive part that makes the webinar a more attractive format than others. One of the most basic technical requirements you need is a good internet connection , without it you will not be able to make the presentation and disseminate your content in good conditions. If there are stability errors, the image looks pixelated or choppy, you may lose the attention of your target audience and your efforts will have been in vain. Additionally, you need a good HD camera and a good microphone . Many laptops already come with this built-in, but in many cases it is not enough, especially because the microphones are usually of poor quality and have a lot of background noise.