Post by account_disabled on Mar 4, 2024 4:42:00 GMT -5
How to write SEO friendly web content ? Writing optimized content for search engines requires having certain SEO knowledge and a º approach from the moment we conceive the idea of the content until we publish it.
It's important to keep in mind that the goal of these tips is not to hack Google : some of the sma Chinese Overseas Asia Number Data rtest people on the planet work there creating complicated algorithms whose sole purpose is to determine which content is useful to users and which is not so useful.
So don't take these keys as a way to "cheat" Google but as a guide to make your content the best possible version of itself at an SEO level . When creating any item, the mentality should always be to create unique and useful pieces. That they respond to the needs of your audience, that they are cared for and that they add value.
BEFORE YOU START WRITING: SEARCH INTENT
Did you know that every minute Google answers more than million search queries? With this overwhelming volume of searches and impressive machine learning work, it has been able to greatly refine its ability to detect something called “ search intent . ”
Search intent has to do with how Google interprets the needs of the searching user . And this interests us a lot as content creators because this interpretation is, since the summer of , the new philosopher's stone with which Google positions search results.
How does search intent work? We are going to give you an example: if a user types "how to tie your shoelaces", Google knows that what that user wants is a video. As content creators we must keep this in mind: do not write a ,-word post about how to tie your shoelaces because you will not be able to position it better than a demonstration video.
TYPES OF SEARCH INTENT
There are six search intentions according to the latest Google Search Quality Rating Guidelines from December , current right now:
Know . The user searches for information on a topic. Examples: “how to tie your shoelaces”, “what is hard Brexit”.
Know simple . In these queries , users are looking for very specific information. Examples: "what is the weather in Pozuelo", "capital of Romania" etc. Google answers many of these queries from the search engine itself through snippets .
Do. _ The user is determined to perform an action, whether purchasing a product or service, downloading an app, etc. and look for information about it. Examples: "best restaurant in Baiona", "superzings price", "Toyota Corolla review", etc.
DeviceAction . It is a variant of the previous one, and they are actions that we can perform from the device. Examples: "call Grandma", "send a WhatsApp to Sara".
Website . These are searches that the user does when they want to access a website but do not know the URL, and what they type usually coincides with the brand name. These queries were long ago known as “navigational”. Example: «Vtech website».
Visit in person . Similarly, when a user intends to go to a certain place, they search for it on Google to prepare their visit.
The previous example of video versus text is very obvious, but it is possible that for the keyword you want to position the nuance is more subtle. For example, a list-type article may be more appropriate than a step-by-step tutorial. The easiest way to find out everything we can about search intent is to type the keyword into the search engine and see what type of results appear.
It's important to keep in mind that the goal of these tips is not to hack Google : some of the sma Chinese Overseas Asia Number Data rtest people on the planet work there creating complicated algorithms whose sole purpose is to determine which content is useful to users and which is not so useful.
So don't take these keys as a way to "cheat" Google but as a guide to make your content the best possible version of itself at an SEO level . When creating any item, the mentality should always be to create unique and useful pieces. That they respond to the needs of your audience, that they are cared for and that they add value.
BEFORE YOU START WRITING: SEARCH INTENT
Did you know that every minute Google answers more than million search queries? With this overwhelming volume of searches and impressive machine learning work, it has been able to greatly refine its ability to detect something called “ search intent . ”
Search intent has to do with how Google interprets the needs of the searching user . And this interests us a lot as content creators because this interpretation is, since the summer of , the new philosopher's stone with which Google positions search results.
How does search intent work? We are going to give you an example: if a user types "how to tie your shoelaces", Google knows that what that user wants is a video. As content creators we must keep this in mind: do not write a ,-word post about how to tie your shoelaces because you will not be able to position it better than a demonstration video.
TYPES OF SEARCH INTENT
There are six search intentions according to the latest Google Search Quality Rating Guidelines from December , current right now:
Know . The user searches for information on a topic. Examples: “how to tie your shoelaces”, “what is hard Brexit”.
Know simple . In these queries , users are looking for very specific information. Examples: "what is the weather in Pozuelo", "capital of Romania" etc. Google answers many of these queries from the search engine itself through snippets .
Do. _ The user is determined to perform an action, whether purchasing a product or service, downloading an app, etc. and look for information about it. Examples: "best restaurant in Baiona", "superzings price", "Toyota Corolla review", etc.
DeviceAction . It is a variant of the previous one, and they are actions that we can perform from the device. Examples: "call Grandma", "send a WhatsApp to Sara".
Website . These are searches that the user does when they want to access a website but do not know the URL, and what they type usually coincides with the brand name. These queries were long ago known as “navigational”. Example: «Vtech website».
Visit in person . Similarly, when a user intends to go to a certain place, they search for it on Google to prepare their visit.
The previous example of video versus text is very obvious, but it is possible that for the keyword you want to position the nuance is more subtle. For example, a list-type article may be more appropriate than a step-by-step tutorial. The easiest way to find out everything we can about search intent is to type the keyword into the search engine and see what type of results appear.