Post by account_disabled on Mar 4, 2024 4:18:27 GMT -5
A report showed that Facebook does not combat greenwashing , this is because oil and gas companies, as well as lobbying groups, collectively spent around $9.6 million on advertising.
The report , published on August 5, comes from InfluenceMap, a London-based climate-focused thinktank, and describes how the oil and gas sector ran at least 25,247 ads on Facebook's US platforms in 2020, promoting your low carbon projects, strategies or investments.
According to edie , these posts collectively garnered more than 431 million views and cost about $9.6 million to deliver.
Statistics. Facebook does not combat greenwashing
Facebook does not combat greenwashing
According to InfluenceMap, the three main advertising investors during the period and in the channels evaluated were:
ExxonMobil (over $5 million).
The American Petroleum Institute ($2.65 million).
OneAlaska ($329,680).
The sector's advertising spending peaked between July and early November last year, the report reveals, with spending surpassing the $100,000-a-day mark in September.
This was before the US presidential election, in which climate plans were a key point in the debates between Donald Trump and Joe Biden. InfluenceMap has stated that this “suggests that the industry uses Facebook advertising strategically and for political purposes.”
InfluenceMap also claims that almost none of the thousands of ads promoted initiatives that were aligned with climate science, specifically, the Intergovernmental Panel on Climate Change's (IPCC) landmark 2018 report on the difference between the Agreement's 1.5C and 2C pathways. of Paris, and the International Energy Agency (IEA) roadmap to net zero by 2050 .
Report. Facebook does not combat greenwashing
Both reports outline the importance of halving emissions this decade and bringing them to zero by mid-century, and the IEA roadmap indicates that achieving these milestones will require an immediate halt to new emissions.
In many cases, the report reveals, advertisements downplay the true environmental impact of the sector through misleading claims or exaggerate the potential negative impacts of the energy transition on energy security, the economy and local communities.
Additionally, several ads encouraged Chile Mobile Number List readers to believe that reducing their own individual carbon footprint would be more important in addressing climate change than action by high-emitting companies, despite evidence to the contrary from the IEA.
The industry is using a variety of messaging tactics that are much more nuanced than direct statements of climate denial…
Some of the most significant tactics found included linking oil and gas use to maintaining a high quality of life, promoting fossil gas as green, and publicizing voluntary actions taken by the industry on climate change.
InfluenceMap report.
Facebook has said it has taken action against some companies and groups that run pro-fossil fuel ads, claiming they are misleading or because they are political, despite claims to the contrary from the organizations that paid for them.
While ads like these run on many platforms, including television, Facebook offers an additional layer of transparency by requiring them to be available to the public in our Ad Library for up to seven years after they run...
We reject ads when one of our independent fact-checking partners rates them as false or misleading, and we take action against pages, groups, accounts, and websites that repeatedly share content rated as false.
Facebook spokesperson.
But InfluenceMap has argued that Facebook is not doing enough to remove misleading ads or make sure they include a disclaimer that their environmental claims are politically motivated.
It has accused the social media giant of not applying its own advertising policies to all ads evaluated.
Cell phone. Facebook does not combat greenwashing
"Despite Facebook's public support for climate action, it continues to allow its platform to be used to spread fossil fuel propaganda," said former Facebook sustainability director Bill Weihl. According to him, Facebook has a notable goal for 2030 to deliver a net zero value chain.
The report , published on August 5, comes from InfluenceMap, a London-based climate-focused thinktank, and describes how the oil and gas sector ran at least 25,247 ads on Facebook's US platforms in 2020, promoting your low carbon projects, strategies or investments.
According to edie , these posts collectively garnered more than 431 million views and cost about $9.6 million to deliver.
Statistics. Facebook does not combat greenwashing
Facebook does not combat greenwashing
According to InfluenceMap, the three main advertising investors during the period and in the channels evaluated were:
ExxonMobil (over $5 million).
The American Petroleum Institute ($2.65 million).
OneAlaska ($329,680).
The sector's advertising spending peaked between July and early November last year, the report reveals, with spending surpassing the $100,000-a-day mark in September.
This was before the US presidential election, in which climate plans were a key point in the debates between Donald Trump and Joe Biden. InfluenceMap has stated that this “suggests that the industry uses Facebook advertising strategically and for political purposes.”
InfluenceMap also claims that almost none of the thousands of ads promoted initiatives that were aligned with climate science, specifically, the Intergovernmental Panel on Climate Change's (IPCC) landmark 2018 report on the difference between the Agreement's 1.5C and 2C pathways. of Paris, and the International Energy Agency (IEA) roadmap to net zero by 2050 .
Report. Facebook does not combat greenwashing
Both reports outline the importance of halving emissions this decade and bringing them to zero by mid-century, and the IEA roadmap indicates that achieving these milestones will require an immediate halt to new emissions.
In many cases, the report reveals, advertisements downplay the true environmental impact of the sector through misleading claims or exaggerate the potential negative impacts of the energy transition on energy security, the economy and local communities.
Additionally, several ads encouraged Chile Mobile Number List readers to believe that reducing their own individual carbon footprint would be more important in addressing climate change than action by high-emitting companies, despite evidence to the contrary from the IEA.
The industry is using a variety of messaging tactics that are much more nuanced than direct statements of climate denial…
Some of the most significant tactics found included linking oil and gas use to maintaining a high quality of life, promoting fossil gas as green, and publicizing voluntary actions taken by the industry on climate change.
InfluenceMap report.
Facebook has said it has taken action against some companies and groups that run pro-fossil fuel ads, claiming they are misleading or because they are political, despite claims to the contrary from the organizations that paid for them.
While ads like these run on many platforms, including television, Facebook offers an additional layer of transparency by requiring them to be available to the public in our Ad Library for up to seven years after they run...
We reject ads when one of our independent fact-checking partners rates them as false or misleading, and we take action against pages, groups, accounts, and websites that repeatedly share content rated as false.
Facebook spokesperson.
But InfluenceMap has argued that Facebook is not doing enough to remove misleading ads or make sure they include a disclaimer that their environmental claims are politically motivated.
It has accused the social media giant of not applying its own advertising policies to all ads evaluated.
Cell phone. Facebook does not combat greenwashing
"Despite Facebook's public support for climate action, it continues to allow its platform to be used to spread fossil fuel propaganda," said former Facebook sustainability director Bill Weihl. According to him, Facebook has a notable goal for 2030 to deliver a net zero value chain.